Digitisation in the Swiss retail sector

The Swiss retail trade is currently undergoing profound change and is called upon to develop strategies to master the opportunities and challenges of digitization.

Retailers are therefore faced with the task of developing innovative marketing strategies to offer customers a pleasant, individualized shopping experience through a combination with digitization. Learn more in this white paper:

• The drivers in the Swiss retail industry, in particular the consequences of so-called shopping tourism, the effects of globalization and finally the immediate impact of e-commerce
• Digitisation strategies in the Swiss retail trade, in particular the transformation of the distribution chain, cultural change through social media, multi-channel strategies and the future use of shop space.
• The future scenarios in the Swiss retail trade, in particular how the online share of food is likely to change, the involvement of customers in the entire "customer journey", the market opportunities that logistics opens up, and the use of innovative analytics methods in marketing.